CTRL is a bold campaign that aims to unapologetically disrupt the toxic behaviour of men harassing women in gaming spaces. It challenges the ingrained culture of sexism and abuse, focusing on accountability rather than just awareness.
Heavily researched, CTRL addresses the root causes of harassment with targeted strategies. The campaign's outcomes include a strong brand identity with a striking logo that reflects both current modern trends and a sense of nostalgia for older audiences.
Visually impactful in-game designs are created to disrupt toxic behaviour, prompting players to confront and rethink their actions. A sleek web design offers guidance and support. Posters with events and real-world locations to drive awareness and accountability. A hard-hitting advert captures real life experiences of harassment, encouraging men to reflect on their behaviour and help create a safer, more inclusive gaming culture.
