Safe to Stay is a human trafficking rebranding for an organisation that wishes to bring more awareness to human trafficking within hotels and what can be done to make the general public more aware. In today’s world, human trafficking remains a significant global issue, and the hospitality industry is not immune to its reach.
The ‘Safe to Stay’ organisation is established with a clear and compellling rationale aimed at combatting this heinous, hidden crime and ensuring a safer environment for both guests and staff. Safe to Stay recognises that human trafficking is a pressing concern, and the hospitality industry can play a pivotal role in addressing it. By raising awareness about human trafficking and it’s presence in the industry, the brand educates both employees and guests about the signs and consequences of this crime, through a vivid visual system that is illustrated through posters throughout the hotel as well as certification marks throughout hotel rooms and even on staff clothing.
